The agencies the automaker hired for the campaign had a goal: Tell influencers' stories on the social media platform to quash the idea that only "soccer moms" drive minivans.
The brand will continue its sales-based program to move its full-sized Titans despite vowing to end its "stair step" scheme.
The automated driving company is sponsoring Dan Parker's attempt to set a world speed record as a way to promote the potential for AV technology to help visually impaired people get around more easily.
More than 1,700 Oregon residents who say they were fooled by car dealership mailers into thinking they had won a prize will be getting money after all.
Toyota pulls the wraps off the next-generation 86 coupe, whose redesign gives the sporty car a boost in power to answer customers clamoring for more oomph. The nameplate is rechristened as the GR 86 in a nod to the brand's Gazoo Racing tuner line.